Windows 10 grows in popularity

Microsoft finished 2018 as the world’s most valuable company, but it also passed an important milestone for Windows. The latest Windows 10 operating system is now the most popular desktop OS in the world, finally beating Windows 7’s market.

According to reports from analyst firms, Windows 10 held 39.22 percent of desktop OS market share in December 2018, compared to 36.9 percent for Windows 7. It has taken Windows 10 three and a half years to dominate over Windows 7 which was released nearly 10 years ago.

Windows 10 is now running on more than 700 million devices, including PCs, tablets, phones, and even Xbox One consoles. Microsoft had been planning to get Windows 10 running on a billion devices within three years of its release, but the company soon extended that timeline after Windows Phone became a non-starter early in the game. Despite Microsoft’s big push to get PC users to upgrade for free and a vigorous marketing campaign designed to target consumers to change their older PCs, Windows 7 has held on strong in recent years.

Microsoft still needs to convince businesses with deep pockets to upgrade to Windows 10, instead of opting for the Extended Security Updates (ESU) program for Windows 7, especially now that extended support for Windows 7 is set to expire on 14 January, 2020.